Creepy Uncle Sam Case Study

Something Creepy

Uncle Sam Girl

Creepy Uncle Sam

Our research showed that Millennials’ biggest concern about Obamacare was that the government would come between them and their doctors, which would make Uncle Sam kind of creepy.

This campaign had more than $17 Million in earned media and persuaded Millennials not to join government run healthcare. Washington noticed, forcing President Obama and his defenders in the mainstream media to cry bloody murder about its effectiveness.

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