HELP ME COLORADO
Young people are getting the bulk of their knowledge about hydraulic fracturing from Hollywood stars and fake news from shows like the Daily Show. How can energy exploration be reframed so younger people can understand what’s at stake?
Through a combination of street art and targeted pre-rolls we reminded young Colorado Internet users where their energy dollars go when they leave the state. They’re giving money to Russians and interests in the Middle East who aren’t necessarily aligned with Colorado values.