CREEPY UNCLE SAM
Sometime in the past decade, a generation of young voters became complacent about the growth in both the size and scope of government, which isn’t helpful when trying to rein the the government’s smash-and-grab take over of healthcare. How do you get young people to question authority?
Creepy Uncle Sam. We didn’t make Uncle Sam creepy. After CIA spying, NSA wiretapping, and TSA groping, attitudes toward government have shifted significantly. We simply revealed what Washington had done and what Uncle Sam has become.
Results: More than $15 million worth of earned media and millennial attitudes toward ObamaCare changed significantly from the time the campaign launch through the 2014 mid-term elections.